| Business-Government Relations | | Creating opportunities for women in business |
| Business and Society | | Making a business of bridging cultures |
| Economic Development | | Encouraging women entrepreneurs |
| Entrepreneurship | | Creating a woman-owned advertising agency |
| Family Business | | Using dad’s financing to start an ad agency |
| Financial Institutions | | Obtaining financing for starting a business |
| Human Resource Management | | Bridging cultural barriers as a basis for business |
| International Business | | Providing advertising for Asian multinationals |
| International Economy | | Providing advertising dimension of foreign trade |
| Entrepreneurship | | Assessing prospects for an advertising venture |
| Leadership | | Tracing the emergence of a woman entrepreneur |
| Marketing | | Growing the use of advertising by businesses |
| Microfinance | | Looking for funding for a business startup |
